Case Studies

Sales Model of device installed base

We built a market model to measure the number of potential sales using industry data, telemetry and the Weibull survival distribution.

Adding Value to a Market Research Survey

This case study describes how we used data science to mine the data from a worldwide market survey in real time. The system warned about low confidence limits and low sample sizes so users would not focus on results that could not be justified.

A Data Science Architecture

This case study describes the architecture that we established for a client, wishing to get the most from the data. They had both internal and external data and they also wanted to marry insights from many different sources.

Targeted Selling at a Software Company

How we used a combination of internal an external data to drive sales using OLAP and PowerBI.

The Adoption of Telemetry

How we help a market research team to start analysing telemetry data and to get over the large cultural change needed to adopt big data.